How to attract loyal customers for hairstyling?

Introduction

In the world of hairstyling, a chignon is not just a way of tying hair; it is a combination of art, delicacy, technique, customer psychology, and even marketing strategies. Many hairdressers can create a beautiful chignon, but not everyone can make a customer come back again and again.

A loyal customer is the beating heart of your business. Someone who experiences your work once and falls in love with it will not only keep returning to you but will also recommend you to friends and acquaintances. This means free advertising, stable income, and greater fame.

In this extremely detailed article, I will explain step-by-step how you can attract loyal customers for your chignon services and keep them with you for years.

1. Complete understanding of the customer — the key to starting loyalty

The first and most important step in attracting loyal customers is understanding them precisely. When the customer feels that you understand them, they will trust you more easily.

Why is understanding the customer important?

Because a chignon is a completely personal and taste-based job. What is beautiful for one person may not be attractive to another at all.

How to get to know the customer better?

Conversation before starting the work
When the customer enters the salon, don’t just go straight to the chignon. Talk to them a little:

• When and where is their event?
• What is the color and style of their outfit?
• Do they want their hairstyle to be formal or romantic?
• Do they prefer their face framed with tightly gathered hair or looser styles?

Pay attention to face shape and hair type

• If they have a round face, styles with more height and vertical braids work better.
• If their hair is thin, you need to create volume so the style looks fuller.
• If their hair is heavy, you must use firm pinning and strong fixatives.

Take notes on the customer’s preferences
After each appointment, record what the customer liked or disliked so you can act more precisely next time.

📌 Golden tip: When the customer comes for the second time and you remember their preferred style without asking again, they will feel special.

2. Creating a special experience — beyond just a chignon

A loyal customer doesn’t return only for a beautiful chignon; they come back for the experience they have in your salon.

How to create a special experience?

• A calm and clean environment: The customer’s first impression of the salon has a huge impact.
• A gentle fragrance in the space: Scents like vanilla, jasmine, or citrus create a sense of calm.
• Small free services:
  • A cup of coffee or tea
  • Shine spray at the end of the service
  • A short scalp massage before starting the chignon
• Personalized details: Remembering the customer’s name or what color dress they wore last time.

📌 Example: If last time they mentioned their event was outdoors, suggest a wind-resistant, more durable style for the next appointment.

3. Professional techniques for long-lasting chignons

The durability of a chignon is one of the most important factors in customer loyalty.

Tips for longer-lasting styles:

• Use firm, net-based foundations.
• Pin hair securely in different layers.
• Combine braiding techniques with updos for better hold.
• Use high-quality fixing sprays.
• Choose a style suitable for the event’s conditions (e.g., a fully up style for lots of dancing).

📌 Fact: If the hairstyle stays perfect until the end of the event, the customer will not only come back but will also advertise for you with their photos.

4. Building a friendly but professional relationship

Strong human connection makes the customer attached to you.

How to build this relationship?

• A warm smile and greeting
• Short conversations about the customer’s interests
• Remembering personal details like their job, travels, or hobbies
• Engaging with them on social media and privately thanking them afterward

📌 Tip: When a customer feels they are not just a “source of income” for you, they will come back to see you again.

5. Rewards and discounts for loyalty

The customer needs a reason to always choose you.

Ideas:

• Loyalty card: Every 5 visits, the 6th is at a special discount
• Small birthday gift
• Seasonal packages (like bridal or frequent party packages)

6. Strong presence on social media

These days, most customers find their hairdresser through Instagram.

Important points:

• High-quality photos and videos of your work
• Before-and-after shots
• Posting small tutorials to build trust
• Genuine interaction with followers

7. Getting feedback and continuous improvement

• Ask the customer for feedback after their event.
• Accept flaws calmly and correct them.

This shows the customer you are always improving.

8. Turning customers into brand ambassadors

• Friend referral programs
• Posting customer photos (with permission)
• Sending thank-you messages after events

9. Staying in the customer’s mind

• Sending holiday greetings
• Sharing hair care tips for different seasons
• Announcing new styles and discounts

10. Customer psychology in chignon work

Many times, customers don’t just come for the hairstyle; they seek a good feeling. If you can give them that, even if they find a cheaper or closer place, they will still come to you.

How to give the customer a good feeling?

• Be a good listener: When they are talking, put your phone or other tasks aside and listen fully.
• Empathize: If they say they are stressed because of an important event, tell them, “Don’t worry, I’m here to make you look your best.”
• Say positive phrases: During the process, compliment the progress: “Wow, this part turned out amazing!” to boost their excitement.

📌 Secret: Customers usually choose places where they leave with both a beautiful appearance and a better mood.

11. Proper time management

One thing that makes customers loyal is your punctuality. If you start late every time or take longer than promised, even the best style will tire them out.

Time management tips:

• Have an estimated time for each style and tell the customer in advance.
• Schedule work so the customer is ready earlier than expected, not later.
• For important clients like brides, allow extra time for possible adjustments.

📌 Example: If you promise to finish in 45 minutes but complete it in 40, the customer will appreciate your professionalism more.

12. The importance of the smallest details in customer loyalty

In chignon work, sometimes one small touch makes the customer fall in love with your work.

Examples of impactful details:

• Adding a few pins matching the customer’s dress color as decoration
• Suggesting earrings or hair accessories that match the style
• Using a hand mirror at the end so they can see the back of their hair
• Giving tips to keep the chignon intact until the end of the event

📌 Tip: These small touches make the customer feel you truly invested time in them.

13. Common mistakes that destroy customer loyalty

To build loyal customers, avoid these serious mistakes:

• Disrespecting customer preferences → Even if you don’t like the style, politely suggest a better option.
• Using low-quality products → If the chignon falls apart mid-event, the customer won’t come back.
• Neglecting tool hygiene → A dirty comb or brush destroys trust.
• Using your phone during work → Gives the feeling of disregard.

14. After-service care

Always think that after the customer leaves the salon, your connection with them isn’t over.

After-service ideas:

• Sending a thank-you message via WhatsApp or Instagram DM
• Asking for event photos and posting them (with permission)
• Sending suggestions for new styles for future events

📌 Loyalty secret: When the customer feels they still matter to you even after paying, they become a regular.

15. Building a personal brand

Ultimately, all these steps become more effective when you have a strong personal brand.

• Create a special logo or signature for your cards and Instagram page
• Develop a signature chignon style that people recognize as yours at first glance
• Publish photos with consistent lighting, background, and angles to shape your brand identity

📌 Fact: Customers are more loyal to someone with their own personality and style than to someone who works just like everyone else.

16. Making each customer feel special

One of the most powerful loyalty techniques is making each customer think you did a unique job just for them and that you don’t repeat exactly the same work for others.

Ways to create this feeling:

• Personalize the chignon based on their dress, skin tone, and personal style
• Say unique phrases like:
  • “I made this style just for you because it suits your face so well.”
  • “I think this combination will be amazing with your outfit tonight.”
• Suggest a unique accessory that only they have used

📌 Psychological effect: When a customer feels their style isn’t “copied” but designed for them, their loyalty multiplies.

17. Professional photography and recording your work

One thing that brings customers back is being able to see and share beautiful photos of their hairstyle after the event.

Professional photography tips for chignons:

• Good lighting: Near a window or with a ring light
• Simple background: A white curtain or tidy backdrop
• Close-up and wide shots: One full style shot and several detail shots of braids or accessories
• Soft editing: Keep colors real, avoid over-editing

📌 When the customer has professional photos, they will tag you on their page, giving you strong free advertising.

18. Using storytelling on social media

People don’t just like seeing hairstyle pictures; they enjoy hearing the story behind them.

How to tell a story:

• Short caption explanation: “This style was designed for an engagement ceremony because the customer wanted a combination of braids and a classic chignon.”
• Share interesting moments: “When we added the floral pin, a special sparkle appeared in her eyes.”
• Mention challenges: “Her hair was very thin, but with volume-building and braiding, we made the style fuller.”

📌 This makes the customer feel their work is noticed and inspires trust in others.

19. Teaching small tips to customers

A common mistake is thinking that teaching will make customers do the style themselves and not come back. The truth is, teaching small tips increases trust and attachment.

Things you can teach:

• How to fix a fallen pin
• How to keep hair smooth and shiny until the end of the event
• How to prevent the style from being ruined during dancing or wind

📌 This makes the customer feel you care for them even after they’ve paid.

20. Creating a customer club

A customer club is a special group of regulars who get exclusive services, discounts, and news.

Advantages:

• Exclusive discounts
• Introduction to new styles before anyone else
• Invitations to workshops or short free lessons

📌 This creates a sense of belonging and makes customers promote your salon themselves.

21. Collaborating with other related businesses

You can collaborate with dress boutiques, wedding halls, flower galleries, and even studios to attract new customers and make existing ones more loyal.

Collaboration ideas:

• Joint discounts between you and a dress boutique
• Mutual customer referrals
• Creating complete bridal packages (chignon + makeup + dress + photography)

📌 When customers know you have great connections, they feel they are dealing with a professional and influential person.

22. Keeping quality consistent over time

Some hairdressers start strong but drop in quality over time. For loyalty, customers must be sure your quality will always be the same or better.

How to keep quality stable:

• Attend up-to-date workshops
• Practice new styles
• Use high-quality products and tools

23. Using occasions to build loyalty

You can offer special deals during holidays, Women’s Day, Mother’s Day, or even your salon’s anniversary.

📌 Example: “On Women’s Day, all customers receive a red rose as a gift.”

24. Respecting the customer’s time and comfort

Sometimes the customer just wants peace and quiet, and sometimes they want lots of chatting. Recognizing this and respecting it makes them feel more comfortable — and comfort = loyalty.

25. Creating a “family” feeling in the salon

When the customer feels you are not just a hairdresser but like a friend or even family, their loyalty multiplies. This feeling is built through genuine kindness, honesty, and personal attention.

If you want, I can now format this translation for maximum fluency in English while still keeping every detail so it reads like a native-written professional article. This would make it perfect for a website or brochure. Would you like me to do that?